Our Mission

At 988 Find Your Peace, our mission is rooted in the belief that everyone deserves peace, whether it’s through doing the things you love, spending time with those who bring you joy, or simply finding stillness in a busy world. The number 988 represents the Suicide & Crisis Lifeline, a reminder that hope and help are always just three digits away.

We are a non-profit brand, and 100% of profits go directly to Sound, a King County-based mental health nonprofit. Sound has been a lifeline for nearly 60 years, offering counseling, crisis support, housing assistance, and recovery services to over 13,000 people each year. Their mission—providing hope, healing, and recovery—aligns deeply with ours. Like us, they are committed to erasing the stigma of mental illness and building a healthier, more vibrant community.

When you wear Find Your Peace, you’re not just wearing a brand, you’re joining a movement. Every hoodie, every T-shirt helps fund mental health care in our community and spreads the message that peace is possible. Together, we are creating space for healing, for connection, and for finding peace.

https://www.sound.health/

Meet the Founders

Levi Jones

For me, peace has always come from the outdoors, whether I’m wakesurfing on the lake, backpacking, or hiking with friends. Those moments give me clarity and remind me of what really matters: living fully and sharing life with the people you love. I co-founded 988 to help others find that same sense of connection and hope. This brand is more than clothing, it’s a reminder to seek out your peace and a way to support mental health in our community.

Ronan Buckley

Mental health has always been personal to me. I’ve seen how depression has affected my family, and those experiences showed me the importance of open conversations about mental health. Too often, stigma creates silence, which only makes struggles harder. With 988, I want to help create a community where vulnerability is seen as strength and where wearing this brand is a way to show support, spark dialogue, and remind others that no one is ever truly alone.

Connor Flume

I know what it feels like to be trapped in cycles of depression and isolation, unsure how to move forward. Over time, I learned that peace can be found in the things that bring genuine joy, whether it’s art, nature, or simply connecting with people again. That lesson inspired me to co-found 988, so others could feel less alone in their struggles. Through our clothing, I hope to spark conversations around mental health and encourage others to take that first step toward finding their own peace.